Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

Graduate Certificate in Brand Positioning and Brand Reengineering

Targeted towards marketing professionals, our program delves into brand positioning and reengineering strategies to enhance brand equity and market presence. Gain invaluable skills in market research, consumer behavior analysis, and strategic branding to drive business success. Learn to revitalize brands, create compelling brand stories, and differentiate products in competitive markets. Elevate your career with this specialized branding program and become a sought-after expert in brand management. Take the first step towards mastering brand strategies and repositioning techniques.

Start your learning journey today! Brand Positioning and Brand Reengineering Graduate Certificate offers a comprehensive program designed for professionals seeking to enhance their expertise in brand management and marketing strategy. This intensive course provides hands-on projects, case studies, and real-world examples to develop practical skills in brand positioning and reengineering. With a focus on strategic planning and market analysis, students will gain valuable insights into creating and revitalizing brands. The self-paced learning format allows flexibility for working professionals. Elevate your career with this specialized program and stand out in the competitive world of branding.

Get free information

Course structure

• Brand Positioning Fundamentals
• Market Research and Analysis for Branding
• Brand Strategy Development
• Consumer Behavior and Brand Perception
• Brand Identity and Messaging
• Brand Reengineering Techniques
• Digital Marketing Strategies for Branding
• Brand Management and Crisis Communication
• Brand Performance Measurement and Analysis
• Global Branding and Cultural Considerations

Duration

The programme is available in two duration modes:

Fast track - 1 month

Standard mode - 2 months

Course fee

The fee for the programme is as follows:

Fast track - 1 month: £140

Standard mode - 2 months: £90

A Graduate Certificate in Brand Positioning and Brand Reengineering equips students with advanced skills to strategically position and revamp brands in the competitive market. By completing this program, individuals will master techniques to enhance brand visibility, develop effective messaging strategies, and reengineer brand identities for maximum impact.

The duration of this program is typically 6 months, with a self-paced learning format that accommodates the busy schedules of working professionals seeking to advance their careers in brand management. Students can access course materials and assignments online, allowing for flexibility in completing the program requirements.

This certificate program is highly relevant to current trends in the marketing industry, as brands are constantly seeking innovative ways to differentiate themselves in a crowded marketplace. The curriculum is designed to be aligned with modern branding practices, incorporating the latest strategies and tools used by industry leaders to successfully position and reengineer brands for success.

Year Brand Positioning Brand Reengineering
2018 32% 18%
2019 36% 21%
2020 42% 24%
The Graduate Certificate in Brand Positioning and Brand Reengineering plays a crucial role in today's market, with a growing emphasis on creating a strong brand identity and adapting to changing consumer preferences. According to UK-specific statistics, the demand for professionals with expertise in brand positioning has seen a steady increase over the past few years, with a notable rise from 32% in 2018 to 42% in 2020. Similarly, the need for brand reengineering skills has also seen a significant uptick, going from 18% in 2018 to 24% in 2020. This trend highlights the importance of staying competitive in the market by effectively positioning and reengineering brands to meet evolving consumer needs. Professionals equipped with a Graduate Certificate in Brand Positioning and Brand Reengineering are well-positioned to drive growth and success for businesses in today's dynamic marketplace.

Career path